Here's the thing....

"The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn, like fabulous yellow roman candles exploding like spiders across the stars..."-Jack Kerouac

Tuesday, September 05, 2006

PR Code of Ethics (Blog # 1)

Three codes exist through the field of PR: the United States Public Relations Society of America Code, Britain’s Chartered Institute of Public Relations, and the International Association of Business Communicators. The three codes main goal is to instill into PR professionals a code of ethics to follow that will make this profession successful and at a high level or morality. Since the PR field deals mainly with people’s perceptions, it is imperative that a code of ethics be put out by each international or national PR society/organization for a member to follow. Each of the three codes values honesty with yourself, your clients and your community. Integrity and fairness are at the utmost importance of these codes, because of the severity that not holding those values will have on the profession and the clients that benefit from the PR field.


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